Contact Us
sidebar-img
sidebar-img
sidebar-img
sidebar-img
sidebar-img
sidebar-img

Contact Info

Office no. 13,
Building C Maya Nagri,
Kundan Nagar Kasarwadi 411034. +91 88064 87805 info@brokeyb2b.com

Lead Generation

Lead Generation

TB2B lead generation is the process of identifying the ideal customers for your product or service, then attracting them to buy. It is an essential activity for B2B sales and marketing teams. Data is also fundamental to analytics and forecasting. It provides the bedrock for KPIs and benchmarks for individuals and teams; it allows companies to measure their output and results. The insights gained from studying B2B data can be invaluable. Business leaders can quickly see if there are any failings in their B2B lead generation process and make adjustments. The most successful B2B companies are those who keep on top of their data and use it in their day-to-day decision-making.

Marketing

For marketers, the process of B2B lead generation is also known as demand generation. There are several tactics that marketers can leverage to generate leads and demand. They are:

  • Growth hacking : this is where B2B marketers or growth hackers deploy unusual, unorthodox techniques to create demand and grow their business quickly. Examples include incentives, contests and free tools.
  • Content marketing : this is where marketers publish relevant, valuable content and promote them to their target audiences. Content can take many forms, including blogs, videos, webinars, podcasts and eBooks.
  • Account-based marketing (ABM) : this is where marketers identify the key decision-makers inside a specific company (or account), and then create marketing campaigns personalised to those leads. The goals of these activities will vary depending on where the lead is in the B2B marketing funnel. It could be to attract new leads to the business or to steer existing leads towards making a purchasing decision.

WHAT ARE B2B LEADS?

In B2B lead generation, B2B leads is a business term given to those people who have been identified as potential customers for your business. They can be categorised as those who would likely find value from using your product or service.

There are two types of B2B lead :

  • Marketing-Qualified Leads

    • Marketing-qualified leads, or MQLs, are targeted leads who are deemed very likely to become a paying customer. The qualification is based on the engagement that the MQL has had with your business’s marketing efforts.

    For example :

  • Repeatedly visiting a page on your company website.
  • Filling out a form, or multiple forms on your company’s website.
  • RDownloading a piece of content that your company has produced.
  • FSigning up to attend one of your company’s events or webinars.
  • Sales-Qualified Leads

    • Sales-qualified leads, or SQLs, are MQLs who have progressed along the funnel and are deemed to be ready for engagement with your sales team. To be designated as an SQL, the lead must have shown intent to buy your company’s product or service.

    This intent can be expressed in several ways :

  • During a telephone conversation with a member of your sales team.
  • By indicating their interest in an email or LinkedIn message.
  • By requesting more information about your company and offering.
  • By asking to be shown a demo of your product or service.

Explore More Services

Email Marketing

We do Email marketing for B2B & B2c clients. We do per click, SQL & HQL campaigns as per clients requirement. It involves using email to send advertisements, request business.

Digital Marketing

Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication.

Web Development

We're experts in landing pages design with database connections. We do CRM development as per clients requirements. We've completed more than 450 projects till last month.