Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel. Digital marketing and inbound marketing are easily confused, and for good reason. Digital marketing uses many of the same tools as inbound marketing—email and online content, to name a few. Both exist to capture the attention of prospects through the buyer’s journey and turn them into customers. But the 2 approaches take different views of the relationship between the tool and the goal. Digital marketing considers how each individual tool can convert prospects. A brand's digital marketing strategy may use multiple platforms or focus all of its efforts on 1 platform. Inbound marketing is a holistic concept. It considers the goal first, then looks at the available tools to determine which will effectively reach target customers, and then at which stage of the sales funnel that should happen.
There are as many specializations within digital marketing as there are ways of interacting using digital media. Here are a few key examples.
We do Email marketing, Appointment setting, SQL & HQL campaigns, cold calling & more as per clients or campaigns requirements. We do provide leads as per campaigns with required data.
We do Email marketing for B2B & B2c clients. We do per click, SQL & HQL campaigns as per clients requirement. It involves using email to send advertisements, request business.
We're experts in landing pages design with database connections. We do CRM development as per clients requirements. We've completed more than 450 projects till last month.
