Email Marketing

Email Marketing

Anytime a company sends out an email, aside from order confirmations and direct responses to customer questions, it could be considered a form of email marketing. Email marketing is one segment of internet marketing, which encompasses online marketing via websites, social media, blogs, and more. Email marketing can include newsletters with updates on the company, or promotions of sales and exclusive deals for subscribers. Marketing emails may also seek to share a general message on the company's behalf, such as in the wake of a natural disaster or company scandal. At its best, email marketing allows businesses to keep their customers informed and tailor their marketing messages to their audience. At its worst, this kind of marketing can drive customers away with persistently annoying spam emails.

The two biggest advantages of email marketing are price and ease. Compared to other types of marketing, emailing is an inexpensive way to advertise your company and its products or services.

Email Marketing Remains Relevant

    In the age of social media, it's tempting to write off email. However, there is statistical evidence that it remains an important aspect of marketing efforts.

    For instance:

  • Experts with the email marketing company Litmus estimate that email marketing returns an average of $42 for every $1 spent.
  • One survey found that 59% of respondents were influenced by email when it came to purchasing decisions.
  • A study of more than 1 billion shopping sessions in 2019 found that email marketing has a conversion rate of 2.3%, compared to 1% for social media.
  • One huge advantage of email over social media is that customers are more likely to see an email than social media.
Our Email Marketing Strategies

    Effective email marketing takes effort. Here are a few strategies for making the most of your email marketing campaigns.

  • Build Your Own List
  • Follow the Law
  • Mix Up Your Messages
  • Respect Your Subscribers
  • Follow a Schedule
  • Optimize for Mobile

Explore More Services

Lead Generation

We do Email marketing, Appointment setting, SQL & HQL campaigns, cold calling & more as per clients or campaigns requirements. We do provide leads as per campaigns with required data.

Digital Marketing

Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication.

Web Development

We're experts in landing pages design with database connections. We do CRM development as per clients requirements. We've completed more than 450 projects till last month.